Corporate AI program
AI Training for Marketing Teams
For: Brand, content, performance, social, SEO and product marketing teams.
In short
AI Training for Marketing Teams teaches marketers to use generative AI across the funnel — research, content in your brand voice, AI images and video, SEO and generative engine optimisation (GEO) for AI search, campaign analysis and automation — with brand safety and legal checks in place.
What your team will be able to do
- On-brand content produced 3–5× faster
- Brand-voice assistants trained on your guidelines
- AI image and video workflows with rights awareness
- Visibility in AI search engines (ChatGPT, Perplexity, Google AI Overviews)
- Automated reporting and campaign insights
Capstone
Plan and produce a full multi-channel campaign with AI in a day, then critique it for brand, accuracy and legal risk.
Tools & stack
Curriculum
Program modules
A typical outline — every program is tailored to your team's roles, tools, data policies and use cases after a scoping call.
- 01
Research & strategy
- Audience and competitor research
- Messaging and positioning drafts
- Campaign ideation
- 02
Content at scale
- Brand voice assistants
- Blogs, social, email and ads
- Image and video generation
- 03
SEO & GEO
- AI-assisted SEO
- Generative engine optimisation for AI search
- Structured data and content for LLMs
- 04
Analytics & automation
- Campaign analysis in plain English
- Personalisation workflows
- Automation with n8n / HubSpot / Zapier
FAQs
AI for Marketing: frequently asked questions
Still have questions? Talk to our team — we reply within one working day.
What is GEO (generative engine optimisation)?
GEO is optimising your content so AI search engines — ChatGPT, Perplexity, Gemini and Google AI Overviews — understand, cite and recommend your brand. It builds on SEO with clearer answers, structured data and authoritative sources.
Can we use AI-generated images commercially?
It depends on the tool and its licence terms. We cover rights, disclosure and brand safety so your team knows which tools and uses are approved.
Related programs
AI for Product Managers
Product managers, product owners, product designers and business analysts.
AI for HR
HR business partners, talent acquisition, L&D, HR operations and CHROs.
AI for Sales
Account executives, SDRs/BDRs, pre-sales, key account managers and sales leaders.
AI for Finance
FP&A, controllership, accounts payable/receivable, tax, audit and CFO office.
Next step
Bring AI for Marketing to your team.
Tell us who you want to upskill and what outcome you need. You'll get a tailored proposal — curriculum, format, trainers and pricing — within 48 hours.